TD Bank is streamlining its customer service operations via mobile applications for Apple’s iPhone, BlackBerry, and Google’s Android-powered devices. It was ahead of the curve with the release of its mobile banking applications.
“We choose iPhone, BlackBerry and Android because these are the devices our customers requested are using the most.” Said Rebecca S. Acevedo, a public relations manager at TD Bank, Portland, ME
The growth of mobile banking is driven by the quick growth of smartphones. Customers are able to use mobile banking applications to find stores, ATMs, view pending transactions, loan and credit card balances, transfer funds, make bill payments and view account history.
Mobile banking has gained popularity, and in the last year institutions have begun offering the service. IDC Financial Insights recommended that financial institutions begin to expand what they offer as far as mobile banking goes and providing more opportunities around payments and fund movement.
Demographics are also driving momentum behind mobile banking because younger people are more likely to do their banking over the mobile device than they are using a computer or store.
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