Strategy

TD Bank's slogan is “America’s Most Convenient Bank” and they strive to make this true by incorporating personalization and diversity into their business strategy and providing accessible services for all of their customers/clients. TD is a Click and Mortar business; as such they service their client in branch locations (over 1,300 locations operating 7 days a week) as well using e-commerce and e-business solutions as another form of convenience.

TD Bank uses the B2C – Business to Customer, and the B2B – Business to Business e-business model approach. They service customers on an individual basis as well as small businesses and corporations. For the personal banker, TD offers a wide variety of e-commerce services at your fingertips including but not limited to applying for loans and credit cards, purchasing CD and gift cards, opening Individual Retirement Accounts (Roth & Traditional IRAs), transferring funds between accounts and even paying your bills for FREE via “billpay”, all online.

For the small business account, TD offers Free Small Business Workshops, online, to help you start your business or further your existing business.

Corporate clients use TD bank to set up payroll services for their employers. TD also offers insurance and investment option through their affiliates TD Insurance and TD Ameritrade.

In addition to corresponding with the bank via email and in person, TD Bank also offers live 24-hour phone customer service. And if you’re not by a computer and don’t wish to speak to a customer service representative, you can access your account information and perform transactions right form your smart phone/PDA via Mobile Banking.
Banking with TD Bank has truly never been more convenient.

Diversity

The ability to provide their diverse Customer base with the same quality Customer experience across the board is an important focus for TD Bank. They’re doing this every day through multi-language services and materials, and ongoing improvements to the accessibility of our Customer locations.

TD Bank's Key priorities for the year ahead:
• Overall diversity program: Continue implementing our diversity strategy to make a difference over the long term.
• Women in leadership: Continue to expand leadership opportunities for women.
• Members of minority groups in leadership: Continue to expand leadership opportunities for members of visible minority groups.
• People with disabilities: Continue to remove barriers and increase access for employees and Customers with disabilities.
• Diverse communities: Embed inclusiveness within Customer and client focus and ensure business ownership of targeted objectives to establish relationships and serve diverse customers.
• Lesbian, gay, bisexual, transgendered and ally (LGBTA) employees, Customers and clients: Continue to enhance and promote an inclusive environment for this community.